Branding
One Acre Fund needed a local Kenyan brand that would resonate with farmers and help launch 200 retail shops.
When I led communications at One Acre Fund (2017-22), my team developed and launched Tupande by One Acre Fund to support the growth of an $85 million social business. We led brand development, designed national ad campaigns, oriented 3,000 sales staff to the new brand, and rolled out the brand to 800,000 Tupande customers across Kenya.
Agency Partner: ARK Africa
Branding
We introduced One Acre Fund’s new services with a new name: Tupande, by One Acre Fund. Tupande means “to plant” or “to grow” in Swahili.
Retail
We branded 200 new retail shops that allow farmers to buy products any time of year.
Advertising
We launched national ad campaigns with billboards, radio, TV, and roadshows.
Phone App
We launched a user-friendly app for farmers to purchase supplies from their phones.
